OTT-TAF: Revolutionizing Test Automation for a Global Streaming Giant – A Case Study by ideyaLabs

The Challenge

A leading global streaming service provider faced critical challenges in their testing ecosystem:

  • Resource-intensive manual testing processes
  • Limited test coverage across diverse devices and platforms
  • Inconsistent QA results affecting user experience
  • Extended time-to-market for feature releases
  • Escalating operational costs
  • Complex video playback validation requirements

Technical Solution Implementation

ideyaLabs implemented OTT-TAF, our cutting-edge low-code test automation framework, with the following technical components:

1. Architecture & Integration

  • Implemented a modular test automation architecture
  • Seamless CI/CD integration with Jenkins and Azure DevOps
  • Real-time device farm integration with Sauce Labs and BrowserStack
  • Advanced defect management system integration with Jira and Azure DevOps

2. Core Technical Features

  • Parallel Test Execution Engine
    • Multi-threaded test execution capability
    • Load distribution across available resources
    • Automated test queue management
  • Advanced Video Playback Testing
    • Frame-by-frame analysis
    • Bitrate adaptation verification
    • DRM validation
    • Buffer health monitoring
  • Cross-Platform Validation
    • Dynamic device profile management
    • Platform-specific test parameter handling
    • Responsive design validation

3. Automation Framework Components

  • Low-Code Test Authoring
    • Intuitive drag-and-drop interface
    • Reusable component library
    • Custom keyword development capability
  • Data-Driven Testing
    • Parameterized test execution
    • External data source integration
    • Dynamic test data generation

Technical Achievements


      1.Performance Metrics
      ✓ 80% reduction in manual testing effort
      ✓ 30% faster release cycles
      ✓ 95% increase in test coverage
      ✓ 50% decrease in post-release issues

      2.Infrastructure Optimization
      ✓ Automated resource scaling during peak loads
      ✓ Intelligent test distribution across available infrastructure
      ✓ Optimized cloud resource utilization

      3.Quality Assurance Enhancement
      ✓ Comprehensive regression testing automation
      ✓ Automated smoke testing for critical paths
      ✓ Enhanced error reporting and analytics

      Business Impact

      The implementation of OTT-TAF delivered substantial business value:

      • Accelerated time-to-market for new features
      • Significant reduction in operational costs
      • Enhanced quality assurance confidence
      • Improved resource utilization
      • Better scalability during peak streaming periods

      Technical Innovation Highlights

      1. Smart Test Orchestration
        • AI-powered test case prioritization
        • Intelligent test suite optimization
        • Automated test maintenance
      2. Advanced Reporting
        • Real-time test execution dashboards
        • Trend analysis and predictive analytics
        • Customizable reporting templates
      3. Security Integration
        • Automated security testing integration
        • Compliance validation automation
        • Secure test data management

      Conclusion

      Through OTT-TAF, ideyaLabs successfully transformed the client’s testing ecosystem from a manual-intensive process to an automated, efficient, and scalable solution. The implementation not only addressed immediate challenges but also established a foundation for future testing needs with its innovative low-code approach and comprehensive technical capabilities.